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Audiologist owned and operated with small town care and pricing

A Hearing Aid Sales and Service Store

With over a decade of dedicated care in Southampton County and more than 20 years of expertise in hearing solutions, we are committed to helping you find the best options to meet your needs. Trust our experience to guide you every step of the way.

Hearing Quick Facts!

Hearing aids were invented in the 19th century: The earliest hearing aids were large trumpet-shaped devices made from animal horns, known as ear trumpets. They've come a long way since then!

Modern hearing aids use AI technology: Many hearing aids today can automatically adjust to different sound environments, helping wearers hear better in noisy situations.

Your brain plays a huge role in hearing: Hearing isn’t just about your ears. Your brain interprets sounds and makes sense of the audio signals it receives.

Hearing loss is more common than you might think: Over 5% of the world's population—around 430 million people—require rehabilitation to address disabling hearing loss according to the World Health Organization.

Our Services

A healthcare professional examines a man's ear using an otoscope.

We Evaluate your Hearing Needs

We begin with a comprehensive diagnostic hearing evaluation to identify your strengths and understand your daily challenges. From there, we work with you to create tailored solutions designed to provide the best possible support for your day-to-day life. It all starts with you—because your needs are unique, and we're here to enhance your quality of life."

Woman with a hearing aid and gold hoop earrings, side profile, short dark hair, wearing a black turtleneck.

Using the insights gained from your hearing evaluation and a discussion of your challenges and needs, we can explore whether hearing aids are the right solution for you. Together, we’ll determine the type and style of hearing aid that best suits your preferences, budget, and insurance coverage. And if hearing aids aren’t the ideal option, we’ll share alternative solutions that may better support your needs.

Various styles of hearing aids with "Unitron" logo above them.

We Offer Hearing Aid Care and Repair

We offer professional cleaning, troubleshooting, and repair services to keep your hearing aids in top condition. In many cases, hearing aids simply require servicing and can almost always be repaired to restore optimal performance. Additionally, we provide programming services for a range of hearing aid brands, including Signia, TruHearing, Phonak, Unitron, and Starkey."

How are we different?

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Cheryl A. Wray, CCC-A, HIS

Board certified Clinical Audiologist

Member American Academy of Audiology

We are committed to matching individuals with solutions. Whether it involves hearing aids, counseling, or other devices, our primary goal is to solve the problem with the right solution.

Referrals: Clients are often referred to us by current clients, insurance companies, and physicians' offices.

Audiologist-owned operated: We operate without corporate demands quotas, prioritizing our patients above all else.

I graduated from Ohio State University in 2002 with a degree in Audiology. Throughout my career, I have worked with Ear Nose and Throat physicians in Franklin, Suffolk, Newport News, and Williamsburg Virginia. Currently, I am employed with TPMG Ear, Nose and Throat and maintain an office in Courtland, Virginia. This experience allows me to stay informed about the latest advancements and treatments in hearing disorders within the medical field and current best practices.

Hearing Better! With or without hearing aids

Many people cannot understand conversation when it is fast, in noise or without watching the talker even when they don’t have hearing loss. We offer a program to retrain your brain to HEAR BETTER

This is a scientifically proven method to help you learn to hear better. In as little as 10 hours we see a 24% increase in word understanding.

If you have been diagnosed with cognitive decline, central auditory processing disorder or/and hearing loss, this program may be the answer for you.